Meta CEO Mark Zuckerberg says Apple’s Vision Pro headset is no magical solution for the objective which it is aiming
The CEO of Meta, Mark Zuckerberg, is not concerned about Apple’s Vision Pro mixed-reality headset, which was announced recently at WWDC 2023. In an internal meeting, Zuckerberg assured Meta employees that Apple’s headset does not introduce anything new that Meta hasn’t already explored. He mentioned that there are no extraordinary solutions to overcome the limitations of physics. Zuckerberg downplayed the headset as high-end hardware designed for specific use cases. He highlighted that Apple’s choice of a high-resolution display and powerful internals resulted in the headset needing a power pack and wire, which he considered a trade-off in terms of design.
Meta’s focus is on creating a “fundamentally social” vision, aiming to target the mass market with affordable headsets that are accessible to more people. Additionally, Zuckerberg acknowledged that Meta’s upcoming Quest 3 VR headset will be significantly cheaper than Apple’s $3499 Vision Pro, priced at only $499. This affordability will enable Meta to attract a broader user base.
Although Mark Zuckerberg currently dismisses the Apple headset, it is important to note that Apple’s unveiling of the Vision Pro headset poses a significant threat to Meta’s ambitions in building a “fundamentally social” Metaverse. Meta plans to achieve this through headsets like the Meta Quest 3 and the higher-end Meta Quest Pro.
Meta vs Apple Competition
The competition between Meta and Apple in the realm of mixed reality headsets is heating up, with Apple’s Vision Pro posing a formidable challenge to Meta’s dominance. While Mark Zuckerberg downplays the significance of Apple’s headset, it is evident that the unveiling of the Vision Pro marks a significant milestone in the race to establish a virtual reality verse.
Apple’s entry into the mixed reality space brings with it a strong brand presence, a loyal customer base, and extensive resources. The Vision Pro headset, with its high-resolution display and powerful internals, showcases Apple’s commitment to delivering a premium user experience. Although Zuckerberg criticizes the power pack and wire attached to the headset, Apple’s emphasis on delivering top-notch hardware indicates their intention to provide a cutting-edge immersive experience.
However, Meta isn’t backing down from the challenge. With their focus on a “fundamentally social” vision, they aim to create a metaverse that connects people on a massive scale. The affordability of Meta’s upcoming Quest 3 VR headset, priced at $499 compared to Apple’s $3499 Vision Pro, positions them to capture a wider user base and make mixed reality more accessible to the masses. This strategic move by Meta demonstrates their commitment to democratizing the metaverse experience and ensuring widespread adoption.
The battle between Meta and Apple is not just about the hardware; it extends to the software, platforms, and ecosystems that will underpin the metaverse. Both companies are investing heavily in developing immersive experiences, social interactions, and developer tools to attract users and creators to their respective platforms.
As the competition intensifies, the rivalry between Meta and Apple will likely drive innovation and push the boundaries of what is possible in the metaverse. Ultimately, consumers stand to benefit from this fierce competition as it paves the way for more advanced, affordable, and socially connected mixed reality experiences in the near future.